Ensuring a smooth transition through ongoing engagement
Ongoing engagement with audiences, artists and employees is critical to the successful re-opening of performing arts venues. Strategic communications are essential during pandemic response to ensure the health and safety of all stakeholder groups, as well as maintain consumer confidence and build community.
Although each venue will develop their own external and internal communications strategy to address their particular situation and context, below is a checklist of potential communication elements to consider aimed at supporting venues in communicating with their key stakeholders in the context of re-opening.
Communication matters
Potential communication elements for venues to consider when communicating with key stakeholders in the context of re-opening.
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Audiences
Engage with audiences before, during and after their visit to your venue. Engage with audiences before, during and after their visit… Engage with audiences before, during and after their visit to your venue.
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Artists
Engage with artists during the contract and booking phase, while on site, and after the event or performance. Engage with artists during the contract and booking phase,… Engage with artists during the contract and booking phase, while on site, and after the event or performance.
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Backstage
Engage stagehands and backstage staff during the pre-production phase, on-site and production phases, and after set-up or performance. Engage stagehands and backstage staff during the pre-production… Engage stagehands and backstage staff during the pre-production phase, on-site and production phases, and after set-up or performance.
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Employees
Engage with your employees prior to any return to work and continue to engage once they are on site. Engage with your employees prior to any return to work and… Engage with your employees prior to any return to work and continue to engage once they are on site.